Differentiated Customers’ Loyalty Development in Relation to Different Customer Lifetime Values
نویسندگان
چکیده
منابع مشابه
Modeling customer loyalty using customer lifetime value b
The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions to detect customers that are becoming less loyal, also called churners. The churner status is then defined as a function of the volume of commercial transactions. In the context of a Belgian retail financial service company, our first con...
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ژورنال
عنوان ژورنال: Ekonomika
سال: 2004
ISSN: 2424-6166,1392-1258
DOI: 10.15388/ekon.2004.17369